Over 100 years of fine art pottery

Fine Art Pottery carrying the Moorcroft name first appeared
in 1897 and has enriched people's homes continuously thereafter
for more than a century. The first pieces were designed by
William Moorcroft in 1897, after which history records a
stream of prestigious awards.

Today Moorcroft pottery is still made by hand from start to finish.
The designers lines are transferred onto a raw clay pot with tracing
paper and a special ink to enable tube-liners to work their magic.
Tube-liners squeeze liquid clay out of a fine pipette along the
designer's lines to create a design outline. After that Moorcroft
painters 'float' metallic oxide colours suspended in water between
the lines. The piece is now ready for its first firing. Before a second
firing, the piece is dipped in a special glaze. The colours seep deep
into the clay prompting many to say that the colourful, almost
translucent, finish has the quality of precious stones.

view the Moorcroft we have in store

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